NY Times Article

This article explains how ads on the iphone are successful with most demographics expect for women. Women are ignoring the small banner ads because they are too busy using the actual apps. These women tend to be task oriented and don't have time to click through the ads.

I find it interesting how men and women use technology like the iphone differently. This may be the end result that women are a little more task oriented than men, especially when compared to those men who buy iphones. Men are using these new technologies to play and women are using them to navigate through their busy lives.

Ad agencies must find a new way to market to women. Kraft has done a great job by creating a useful app that helps users plan meals.